On June 26th, DISPLAY CHINA2019 (International New Display Technology Exhibition) opened in Shanghai. BOE (BOE) brings BD Cell display, flexible display, 8K ultra-high definition display and IoT products and solutions such as smart home, digital art, smart education, smart retail, etc., enabling people to experience cutting-edge innovative display technology for life. Change.

Into the BOE (BOE) booth, many visitors were attracted by an ultra-high-definition display with extremely high contrast. This BOE (BOE) innovative BD Cell display is a new breakthrough in TFT-LCD technology. By adopting black and white and color double-layer Cell design, as well as pixel partitioning technology and micro-scale ultra-fine light control technology, BD Cell display has a contrast ratio of one million, and dark color performance is more profound. Compared with the on-site OLED display, the BD Cell display has richer grayscale image details, and the power consumption can be lower than 40% of the same size OLED display, better color performance and ultra-high definition HDR experience, so that the visitors are all Shocked. It is reported that Hisense's ultra-HDTV products equipped with BOE (BOE) BD Cell display will be available soon.

Today, BOE (Beijing Dongfang) is combining innovative display technology with AI, big data, etc., and is used in the field of Internet of Things such as education, retail, and home. At the exhibition site, BOE (Bongfang) brought the interactive whiteboard that supports 40-point touch and 4 multi-color active pens at the same time, making the writing experience more delicate and smooth; in the coffee shop retail scene, AI digital signage and Commercial screens display product information in digital form, and can also analyze user needs based on artificial intelligence and big data technology, accurately push the products that you want to buy; display innovations with home appliances, and make people feel more humanized. , intelligent new experience of human-computer interaction.

BOE (BOE) is bringing the innovative application of the Internet of Things to our side, letting people enjoy the beauty of science and technology, let us feel the life experience full of wisdom and imagination.